Lexus : micro video-mapping

  • by
lf30 lexus ciel de toit video mapping objeos

MICRO VIDEO-MAPPING FOR THE LF-30 ELECTRIFIED SHOW CAR

How to breathe life into embedded AI

AUTOMOTIVE | VIDEO MAPPING

SHARE OUR ARTICLE

Share on facebook
Share on twitter
Share on linkedin
Share on email
objeos-video-mapping-lf30-lexus

OUR CUSTOMER

logo-lexus

In 1989, the world-renowned carmaker Toyota created the luxury Lexus brand, making it the first high-end auto manufacturer to include hybrid engines in its range.

For the 30th anniversary celebration of the brand at the Tokyo Motor Show, Lexus developed a 100% electric show car model — the LF-30 Electrified..

THE PROJECT

One of the key features of this vehicle is the presence of on-board artificial intelligence. Due to our optics and projection expertise, we were approached by L2Concept Factory Unit,a leading design and manufacturing agency, to create innovative hologram-type displays to depict AI. In close collaboration with the design and technical teams, we co-created various video mapping display areas inside the show car. Our missions were to create three displays from scratch, to provide support and creative advice for video content, right up to final product delivery.

AT THE CROSSROADS OF CREATIVITY AND TECHNICALITY — BREATHING LIFE INTO THE TECHNOLOGIES OF TOMORROW.

HEAD-UP COUNTER DISPLAY

Transparent hologram effect with a perspective of transparent tiles to create an impression of depth displayed within the dashboard.

PASSENGER SCREEN

Projection on short distance curved opaque black surface.

REAR WINDOW

Projection on semi-transparent surface, development of custom-made materials.

STEPS AND SERVICES

ENGENERING OFFICE

OPTICAL STUDIES, MATERIALS RESEARCH, CAD AND MECHANICAL INTEGRATION

CREATIVE MANAGEMENT

ADVICE AND ASSISTANCE FOR VIDEO CONTENT, ARTISTIC MANAGEMENT, SCRIPT AND MOODBOARD, CREATION OF VIDEO MOCK-UPS

DESIGN AND MANUFACTURING

SURFACE TREATMENT, DEVELOPMENT OF CONTROL ELECTRONICS AND IHM, PROTOTYPING AND TESTING INSTALLATION

installation

REAL-TIME INTEGRATION OF SYSTEMS, PRESENCE ON-SITE THROUGHOUT THE INSTALLATION PERIOD WITH THE TECHNICAL TEAMS.

DID THIS PROJECT INSPIRE YOU?

Drop us a line!

Our technical and sales teams are at hand to answer all your questions and to draw up a custom quote for your project.