MICRO VIDEO-MAPPING FOR THE LF-30 ELECTRIFIED SHOW CAR
How to breathe life into embedded AI
AUTOMOTIVE | VIDEO MAPPING
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In 1989, the world-renowned carmaker Toyota created the luxury Lexus brand, making it the first high-end auto manufacturer to include hybrid engines in its range.
For the 30th anniversary celebration of the brand at the Tokyo Motor Show, Lexus developed a 100% electric show car model — the LF-30 Electrified..
One of the key features of this vehicle is the presence of on-board artificial intelligence. Due to our optics and projection expertise, we were approached by L2Concept Factory Unit,a leading design and manufacturing agency, to create innovative hologram-type displays to depict AI. In close collaboration with the design and technical teams, we co-created various video mapping display areas inside the show car. Our missions were to create three displays from scratch, to provide support and creative advice for video content, right up to final product delivery.
AT THE CROSSROADS OF CREATIVITY AND TECHNICALITY — BREATHING LIFE INTO THE TECHNOLOGIES OF TOMORROW.
HEAD-UP COUNTER DISPLAY
Transparent hologram effect with a perspective of transparent tiles to create an impression of depth displayed within the dashboard.
Projection on short distance curved opaque black surface.
Projection on semi-transparent surface, development of custom-made materials.
STEPS AND SERVICES
OPTICAL STUDIES, MATERIALS RESEARCH, CAD AND MECHANICAL INTEGRATION
ADVICE AND ASSISTANCE FOR VIDEO CONTENT, ARTISTIC MANAGEMENT, SCRIPT AND MOODBOARD, CREATION OF VIDEO MOCK-UPS
SURFACE TREATMENT, DEVELOPMENT OF CONTROL ELECTRONICS AND IHM, PROTOTYPING AND TESTING INSTALLATION
REAL-TIME INTEGRATION OF SYSTEMS, PRESENCE ON-SITE THROUGHOUT THE INSTALLATION PERIOD WITH THE TECHNICAL TEAMS.
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