360° VIDEO CREATION: THE 6 MAIN TECHNIQUES
Ideas to create engaging 360° video content
inspiration | trends
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We know that today to promote products, services, brand awareness or to teach something, nothing engages audiences more efficiently than video. The 360° volume screen is a great tool that multiplies these benefits tenfold. Please note, using an innovative 360° screen requires adapted video content.
Which video content works best? Which technique for which use?
Here we explain the main techniques to create powerful 360° video content tailored to your needs and budget.
360° 3D ANIMATION
This technique makes it possible to build realistic 3D animated environments, subjects and special effects that would be impossible to film. Everything is designed by computer. The computer-generated images offer an extremely powerful rendering. To realize 3D video content, please note that production times are longer and require a great deal of resources.
In short, this technique comes at a certain cost, but offers infinite possibilities, as well as stunning and enthralling effects for audiences.
Flat design is currently one of the most fashionable techniques. It has many advantages — a minimalist style that focuses on the message and adapts to all graphic styles, entertaining animation to explain ideas and concepts and elaborate typography to create dynamic messages. The message is transmitted in a striking way because of the short format, lasting about one minute. Other advantages are lower production costs, and on top of that the content can be reused on media other than the 360° format, in particular social media.
A TOUCH OF CREATIVITY MIXED WITH GOOD SPEECH IS THE PERFECT COMBINATION FOR MEMORABLE COMMUNICATION
The innovative 360° display permits another technique — complex data visualization. The objective is to show and use technical or scientific data in a new way. To do so, we use different specific modules developed in Python, C#, HTML, PHP, etc.
This technique immerses visitors into complex discussions in an entertaining and interactive way. It is a very good pedagogical tool for illustrating scientific or technical themes for non-experts.
The aim here is to create contemplative and immersive content. The goal is to make your visitors travel through real 360° landscapes. This technique can be used both for a cultural location, seeking to promote its heritage or for a brand wishing to provide the ultimate getaway for its customers. It is also possible to illustrate a product in an original manner, or to immerse customers in your universe.
If you don't want to produce your own captures, the RV boom provides access to vast banks of very high quality 360° video content.
360 LIVE STREAM CAPTURE
This technique calls for a 360° camera either fixed, mobile or on a drone. You can play video content in live stream on elsewhere — for product launches, conferences, trade shows, shows or concerts. It may require the intervention of our team. It is a very useful technique for sharing remotely between different locations and to create collective experiences. Finally, captures can later be reused to edit 360° documentary film.
A fun and dynamic technique, this is the right compromise when you don't want to produce "real" 360° video. This cost-effective solution allows you to use non 360° video or photo content and adapt it to the spherical format. It is also possible to integrate a mixture of text, keywords and infographics. The advantages are firstly the production speed and secondly the possibility to make pop-up animations according to your graphic style.
In conclusion, there are many possibilities for creating video content adapted to the 360° format according to your budget and to the message you wish to put across. One thing is sure, enabling your audience to watch actively greatly increases the transmission of your message.
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